We needed to create a message for the Desert Channels group to let people know of their plight against an evasive weed that they are fighting throughout Queensland. So instead of the weed, we focused on the Dunnart. A small marsupial that is under threat of extinction because of the prickly acacia. This was strictly an online campaign that used google adwords, social media marketing, Youtube advertising and influencers to directly target our market and ask them to donate to our cause.