LifeFlight needed to create a multi-channel brand awareness campaign. With Care Flight coming to QLD it was important for LifeFlight to increase their market presence and build their brand loyalty with existing and potential donors.

The messaging for the TVC needed to be emotional and moving while capturing the importance of the work that they do. It was important that the focus was on the Doctors on board, as LifeFlight is the only Helicopter rescue company that has their own Doctors on each mission.

With a combination of Social, TV and Cinema LifeFlight were able to increase their awareness substantially.