SIFA approached us with the need for a campaign for the Queensland Election in 2017. This campaign was to be a little bit different to the normal Election Campaigns we’ve worked on, this campaign wasn’t pushing for any certain party to win, but they did want us to ‘Put the Majors last’. To make this as successful as we could we needed to push the boundaries as far as we could and so we developed FLICK ‘EM, which when seen from a distance could be interpreted and saying something else. It was the alternative interpretation that really resinated with the Target market and ruffled the feathers, which is exactly what we set out to achieve.