The brief was to create a stylish retail tv ad that was in line with the brand image.

The retail message was- get your own inground pool for only $9,500 with the purchase of any home in the Stylemaster Range.

We had to be strategic about the way we promoted this offer as it had to be retail advertising that is not retail- It is not a save, save, save ad.

The use of the Sam Thaiday and his wife Rachel, captured that core Queensland feel, while adding a sense of fun and a face that people recognise and love.