Housing

UDIA - THE URBAN DEVELOPMENT INSTITUTE OF AUSTRALIA

Branding, animated online videos, radio commercials.

UDIA contacted us to help them communicate the issue regarding the next generation and housing prices. They asked us to develop a brand for Housing the Next Generation along with a series of vidoes and then radio ads.

The ads needed to be informative, to the point, shocking and easy to understand to anyone who watches. Facts and figures tend to get lost on people so making sure it was simple and easy to understand was an important task. The use of animation allowed us to really hit the key points and communicate the issue and the impact that that has on the future generations. The use of animation also allowed us to
develop a signatory look that we were able to use across all 4 videos that were created.